Nikon is a camera brand, best known for producing SLR camera. As with the boom of digital cameras all over the world, Nikon joined the bandwagon by producing what they make best, thus the new era of the Nikon digital camera was born – digital SLR.

One of the best in DSLR, the Nikon digital camera called Nikon D70 is 6-mega pixel Nikon digital camera. Coated with polycarbonate over its stainless steel chassis, this Nikon digital camera is furnished with a 50mm AF Nikkor lens that can combine with an 18-70mm kit lens and still be portable enough to be carried around. It has a 200-1600 ISO effective speed range, great for taking pictures both in the shade and under the sun. and why won’t it be?! With its three frames per second continuous shooting rate and its 1/8000 second shutter speed, taking pictures is as easy as clicking away and having fun. this Nikon digital camera is supported with a Flash card.

Another SLR from Nikon is the Nikon Coolpix 8800. An 8-mega pixel Nikon digital camera, the Coolpix 8800 has a compact body. Furnished with a 1.8 inch flip-out and swivel LCD, this baby is surely first rate SLR. This Nikon digital camera features an image stabilizer system to reduce camera shakes particularly on long shots since this gadget can zoom up to 10x (optical zoom) and can focus to up to 3cm in macro mode with its 35-350mm lens. Key controls are very user-friendly, with modes such as sensitivity, image size/quality and white balance – found directly with the mode dial. The image output quality is the middle name of this Nikon digital camera, with great detail rendition, color fidelity and saturation. a rather exceptional feature of the 8800 is the continuous shooting modes, where users can choose 1.2 or 2.3 frames per second. A bit bulky to carry around, the 8800 is perfect for shooting action and sports shots. The 8800 works with a Compact Flash card for storing up your images.

Another digital SLR from Nikon is the Nikon D50. A 6.1 mega pixel Nikon digital camera, this gadget has 7 varied modes to shoot from using its AF-S DX Zoom Nikkor 18-55mm lens. These modes are Auto, Portrait, Landscape, Close Up, Sports, Night Portrait and Child. To see the images that you took, this Nikon digital camera is furnished with a 2.0 inch LCD screen. How fast can this camera shoot? It has 2.5 frames per second and with uninterrupted shooting of up to 137 frames per second. This Nikon digital camera is not too bad, especially for novice photographers. This package also includes a software for touching up, editing and sharing your pictures. The software even enables you to burn your images to VCD or DVD format.

One of the first point and shoot Nikon digital cameras is the Nikon Coolpix 4800. A four mega pixel Nikon digital camera, the old school designed 4800 is equipped with a 1.8 inch LCD screen for viewing your pictures. The 4800 is an 8.3x zoom Nikon digital camera with 6-50mm Nikkor Ed lens that zooms quickly and has continuous auto focusing (a feature where your lens is always trying to keep your pictures sharp). It also allows users to shoot, record and playback short movie clips with its assist and excellent scene modes – meaning that includes providing outlines for portraits (for tweaking purposes), exposure and sensitivity settings. These features are very helpful especially for novice photographers that want to try their hands at photography. Along with that, it comes with a 13.5MB SD card and the Li-on battery pack.

Remember to check out Nikon’s website at www.nikon.com.sg or www.nikonusa.com to see the latest Nikon digital cameras.

Canon is well known across the country as an imaging equipment and information systems. Their many products include copiers, printers, lenses, camcorders, semiconductors among others, and of course Canon digital cameras.

The latest high end canon digital camera is the PowerShot S2 IS. This is a 5.0 mega pixel Canon digital camera that features a 12x optical zoom and a 4x digital zoom. This baby is furnished with Optical Image Stabilizer (that is what the IS in S2 IS stands for) that eliminates camera shakes for people who have shaky hands or for taking camera shots. The UD lens found in this canon digital camera provide amazing color accuracy throughout the whole zoom area.

As with many digital cameras nowadays, this certain canon digital camera can record moving pictures. Now with another first, the S2 allows you to record moving pictures, and there no use for missing a perfect image incorporated with that moving picture. With the Movie Snap feature, just snap away when you see that perfect image, and it will be saved in your canon digital camera along with the recorded video.

This canon digital camera is also equipped with the DIGIC II Image processor that is designed to increase processing speed and image quality. It instantly says that with the DIGIC II, your canon digital camera has faster start-up time, playback and auto focus while giving your images the absolute brilliance.

The S2 also support USB 2.0 Hi-speed standard, so you will always have the easiest time transferring your files to and from your computer. With the USB 2.0, you can take advantage of your super hi-speed SD card.

This canon digital camera is also supplied with a 1.8 inch LCD power saving and fold out screen that?s 115,000 pixel resolution. S2 shoots at 30 frames per second; this shooting rate can be reduced when taking pictures in night display, to give you the brightness that you need when taking pictures.

On the other hand, the latest point and shoot canon digital camera is the PowerShot SD500 and the PowerShot SD400.

The SD500 is the first 7.1 mega pixel canon digital camera that gives amazing images and absolutely to die for details. It has a 3x optical zoom that enables close up shooting with a 37-111mm equivalent with a 35mm film camera. This is one of the new perpetual curve design for a canon digital camera that fits the hands perfectly.

Sporting a very slim design, you would marvel at its 2.0 inch LCD that gives easier frame and play back use.

This baby is also equipped with the same DIGIC II Image Processor found in canon digital cameras that gives you amazing features. Also USB 2.0 compatible and works with the same high-speed SD card.

Even better than most digital cameras out there, this gadget can shoot moving images to up to 60 frames per second- perfect for moving objects (especially in sports) and a 30 frames per second for shooting still images. Furnished with scene modes like portrait (blurs the background and focuses on your subject), foliage (perfect for foliage, greenery or blossoms), beach (sunny shots without the dark faces), underwater (reduced background scatter. Tip: you can always buy waterproof case for shooting underwater images), fireworks, night snapshot, kids and pets, indoor, snow and digital macro (larger than life images).

This canon digital camera even enables you to customize and correct as you shoot. With modes like lightening skin tones, positive film, darker skin tones and others, you can never go wrong with using a canon digital camera.

These are just some of the many features of the SD500. There are more to the SD500 that has yet to be discussed. Check canon’s website at www.usa.canon.com for a full profile of the SD500 and to other latest releases and products.

Digital cameras come in many sizes, colors, brands, zooms, resolutions, playbacks, etc. There are so many features and qualities that are being placed in the devices that buyers especially first timers become overwhelmed and dizzy with these outstanding arrays of gadgets. This is even without including the various advertisements and different ratings that are used to promote these products.

So what are the things to look for if you want to buy digital camera? To be able to answer these, there are 2 sets of information you have to know before you can decide. The first type of information is defining what YOU need and want in a digital camera. To do this, you can ask yourself the following questions:

- What do you want to take with your digital camera? Before you buy digital camera, it is important to determine what kind of pictures you want to take with it. If you are a digital photography enthusiast, any digital camera will not just do. You have to look for features that can support the zooming you need, the resolution, etc.

- How much is your budget? This is a very important question any person who intends to buy digital camera should ask. Because no matter what your needs and wants are for the device, your financial resource will play a huge part in dictating the type of digital camera you will buy.

- What are you resources? When you buy digital camera, sometimes the spending does not end there. You also have to consider the capacity and the power of the computer and the printer you will be hooking your camera with for your editing and printing needs. Editing software are already included when you buy digital camera but other devices aren’t. Aside from a printer, ink and paper for printing, you might also need additional memory cards for your camera and a more powerful computer to support image editing and image storage and retrieval.

After answering these 3 questions, the second set of information you need to know before you buy digital camera are the features that you need in the device. These are:

- Resolution. Before you buy digital camera, check first its capacity to produce high quality photo images. The number of pixels indicated determines resolution. The more number of pixels, the higher the resolution which can make photos to be enlarged without losing image quality.

- Built-in memory. Digital cameras need memory cards for picture storage. When you buy digital camera, make sure that the gadget that you buy does not only have a “built-in” memory but should also have a card slot for external and additional memory. This allows you to change full memory cards conveniently while shooting your pictures.

- Look and feel. It is essential for you to feel comfortable holding your digital camera while shooting. So, before you buy digital camera, it good to test and check if you are comfortable holding it and using it. Consider where the buttons are located and how they are spaced out and see also if you feel comfortable using the viewfinder.

- Battery life. Digital cameras use up batteries fast and batteries are expensive. Before you buy digital camera, consider if the camera’s batteries are rechargeable. This way you can recharge them. Take also into consideration an AC adapter when you buy digital camera. You can attach this to the camera when you are viewing your pictures or uploading them

- LCD. The LCD is a special consideration you have to look into when you buy a digital camera. This is a small screen located at the back of a digital camera that allows you to preview the pictures you took. This has to be considered when you buy digital camera because it uses up a lot of battery power.

- Special features. Special features that will suit your needs should be thought about, too before you buy digital camera. If you want your camera to have good zooming, you can opt for those with optical zoom lenses. A diopter adjustment on the digital camera’s viewfinder will also be beneficial to those who regularly wear glasses and wish to buy digital camera. Other features such as remote control, tripods, etc. can also be considered when you buy a digital camera.

With these information, you can now figure out what you really need and want before you buy digital camera. If you want to see ratings and rankings of these devices based on price, resolution or other features, check out various websites that have these in the Internet.